Creative brief
Define the audience, message, required scenes and final platforms before production.
COMMERCIAL VIDEO PRODUCTION
Commercial video shaped around the message and delivery channel
Commercial production begins with the audience, the message and the places where the video will appear. The shot plan can combine directed footage, interviews, event coverage and supporting detail without collecting material that has no role in the final edit.
Deliverables may include a primary commercial edit, alternate lengths and social clips. Format, orientation and version requirements should be established before filming so each composition supports its intended channel.
Focused capture
Build the shot plan around the edit rather than relying on unstructured coverage.
Version planning
Discuss primary edits, alternate lengths and social formats as one delivery system.
Planning questions
What belongs in a commercial video brief?
Include the audience, core message, locations, participants, references, required formats and distribution channels.
Can interviews be part of the production?
Yes. Interview time, setting, audio and the intended role of each answer should be planned in advance.
Can vertical and horizontal versions be delivered?
Both can be scoped when framing and version requirements are confirmed before filming.
COMMERCIAL VIDEOGRAPHY WASHINGTON DC PORTFOLIO
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